How do you reposition an after-digital agency, without using the word digital? In a world where everything is digital, what is a digital agency? Describing themselves as ‘the post-digital creative agency that understands true connections are built on emotion, not technology and devices’, Romeo set out to create a revitalised brand that really set them apart in a sea of digital agency sameness.
The idea was to describe Romeo’s technology-based marketing and connectivity business emotionally. The line ‘LOVE WHAT’S NEXT’ captured the essence of their approach — always looking forward to the next brief, the next new piece of tech, the next big creative technology idea, the next big project. The visual concept was an abstracted representation of a man and a woman climbing ‘into the future’ through a circular portal, combined with dynamic brush stroke type style designed to ‘de-digitalise’ the look and feel.