Find The One

Bronze 2019
The Producers
The Producers
Love Shahram

Advertising Agency McCann Melbourne
Creative Director Andrew Woodhead
Copywriter Moira Cotnoir
Art Director Aaron Lipson
Account Service Jacquelyn Whelan
Production Company The Producers
Director Olivier Staub
Producer Noelle Jones
Cinematographer Olivier Staub
Post Production House Shed
Editor Sebastien Beauregard
Sound/Music Studio Apollo Studio
Sound Designer Francois Belanger

Entry ID 26382

To demonstrate a production companies diverse story-telling talents, we found a heart-felt personal ad written by a 50 year-old Iranian immigrant and let three directors tell his story. The heart-felt words of a 50 year old Iranian immigrant were to be the ‘script’ for three films. This would be a challenge and a the ‘hook’ for the industry to turn its attention to a production company. Launched with a trade press ad, the campaign invited the industry to watch three ads, for one man, designed to find him love. This was a premise we knew was too enticing to resist. Interested parties were directed online to watch the films and find out more about the back story. From here the campaign spread to posters, digital pre-rolls and naturally, PR. Within weeks website traffic had tripled and Facebook click-through rate had exceeded by 403%. In fact, 1 in 3 YouTube viewers chose not to skip, but rather watch all 2.30 minutes of the film clip.


Duplicate Trophies

If your name is mentioned in the submitted credits of this piece, you are entitled to order a duplicate trophy with your name on it.