Make Red Hats Neutral Again

Gold 2019
School of Thought
Planet Earth

Advertising Agency Flip
Creative Director Jesse Richardson
Copywriter Jesse Richardson
Art Director John La Motta
Agency Producer Andrew Welstead
Director Jesse Richardson
Producer Sarah Coates
Editor Doug Wilson

Entry ID 25132

Our client wanted to create a covert Kickstarter campaign to try and counter the utter insanity of a bright orange narcissistic lying psychopath being the leader of the free world, by undermining the most potent symbol of his xenophobic literally backwards-thinking campaign. The Kickstarter failed to reach its goal and the world appears to remain on a collision course with apocalyptic disaster, but we had fun making the video, and we feel ever-so-slightly less bad about our impending doom knowing that we made this tokenistic effort.


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