Economics is kind of boring. We set out to make it less boring, and connect with voters, by using motion infographics and a narrative form to tell the story of how and why Australia Needs A Payrise. It’s a story that resonated with people who are feeling the real effects of wage stagnation and wealth disparity. The video was viewed 151,000 times, got 3,700 likes/reactions, 656 comments and was shared 3,748 times. Our favourite comment was this one: “Jesus Christ this video makes me proud to be a union member. Finally a video that explains it all. More of this!!!”