Metro South Health sought to spread the word on the steps involved to avoid the flu, creating behavioral change that went beyond seeking a flu shot alone. They also needed to speak to those who had already picked up the sickness and what the best options were to seek health care.
Paying homage to the in-flight safety messages of the 60s, we created a bright, retro, illustration driven campaign that included two videos to guide the public through flu “Prevention” and steps to “Stay Home”.
This approach worked, in a sea of cluttered flu jab messaging the campaign received strong traction online, both videos seeing great engagement. This “Prevention” video alone reached 63,309 people, with 151,409 impressions and 52,456 video views within the first three months. The two online videos have reached in total 438,394 people, with 1,463,137 impressions and 113,110 video views.