Your Future’s Bright

Finalist 2019
The University of Queensland
UQ International - Canada

Advertising Agency Ogilvy
Creative Director Chris Little
Copywriter Ash Kennedy
Art Director Carissa Jackson
Agency Producer Morwenna Farwagi
Account Service Madi Burrell
Client Marketing Manager Colleen Stillman-Cheng
Other Contributors

Nidhi Dewan - Planner
Catherine Spruce - Designer
Production Company: Happy
Director: Sam Bradley
DOP: Isaiah Mathews

Entry ID 26821

Canadian health students aren’t dreaming of a life in Australia. They may not have even considered studying abroad. Yet, at home in Canada they face fierce competition for access to postgraduate health degrees. Even though many jobs in health sciences await in their home country, Canadian universities don’t offer enough positions to get their post grad qualifications. Waiting for a place effectively means putting their health career on ice.

We introduced Queensland as the place to complete their studies and thaw their career prospects, while resonating with the place they come from – the land where ice hockey is a national obsession and the Indigenous people famously have dozens of words for snow and ice. Waiting for a postgraduate place in Canada means putting a freeze on your career, studying at The University of Queensland allows Canadian students to return home qualified to awaiting jobs.