KFC – Directional “Re-fuel” Campaign

Finalist 2019
Collins Foods Limited

Advertising Agency ACG Creative Co.
Creative Director Adam Gower
Copywriter Adam Gower
Art Director Adam Gower
Account Service Adam Gower & Mitchell Schade
Client Marketing Manager Amanda Moses
Other Contributors

Danny Joslyn - Retoucher
The brief was to refresh KFC's network of outdoor advertising on busy roads & highways throughout QLD and regional NSW/VIC.
The objective was to engage with commuters in a competitive fast-food billboard environment, with a relevant & distinctive directional billboard campaign that drives an immediate purchase decision for KFC.
The solution was a simplistic and engaging visual idea that resonates with highway drivers and the need to stay ‘re-fuelled’ while on the road.