Elevator Pitch

Finalist 2019
The University of Queensland - Business School

Advertising Agency Ogilvy
Creative Director Rob Morrison
Copywriter Nicole Klinakis
Art Director Carissa Jackson
Account Service Nick Foxcroft

Entry ID 26819

The MBA market in Australia was becoming increasingly cluttered, and UQ Business School needed to continue to differentiate its position as Australia’s No 1 ranked MBA.

We had to demonstrate to potential students how a UQ MBA will prepare them to confidently take on an unknown future.

We knew our target audience was hard-working, ambitious professionals who thrive on being challenged, but they are also extremely time-poor, which is why reaching them in an ambient environment that offered dwell time was our preferred strategy.

Located in key CBD placements, our ‘Elevator pitch’ simply outlined the benefits of a UQ MBA and provided all the finer details of what to expect to potential students looking to find out more.