The MBA market in Australia was becoming increasingly cluttered, and UQ Business School needed to continue to differentiate its position as Australia’s No 1 ranked MBA.
We had to demonstrate to potential students how a UQ MBA will prepare them to confidently take on an unknown future.
We knew our target audience was hard-working, ambitious professionals who thrive on being challenged, but they are also extremely time-poor, which is why reaching them in an ambient environment that offered dwell time was our preferred strategy.
Located in key CBD placements, our ‘Elevator pitch’ simply outlined the benefits of a UQ MBA and provided all the finer details of what to expect to potential students looking to find out more.