Speed Science

Bronze 2019
Publicis Worldwide
Queensland Government, Department of Transport and Main Roads
Road Safety


Advertising Agency Publicis Worldwide
Creative Director Ryan Petie
Copywriter Kirsten Twigg
Art Director David Schaak
Agency Producer Vicki Lee
Print Production Manager Luke Stocks
Account Service Vanessa West
Client Marketing Manager Kerrie Tregenza
Production Company Taxi Films
Director Mike Mier & Lav Bodnaruk
Producer Imogen Dick
Cinematographer Mike Mier & Lav Bodnaruk
Post Production House Chop Shop
Editor Grant Sundin
Visual Effects Glenn Cone
Sound/Music Studio _underscore radio
Sound Designer Justin Harrison
Front End Designer Jason Arnold
Digital Producer Juliano Xavier
Developer Susanna Zanatta
Back End Developer Brad Lancaster
Other Contributors

Agency Producer: Ann Reilly
Agency Producer: Britt Groom
Strategy Director: Susan Lyons
Account Director: Laura Bradshaw
Technical Director: Fredy Lievano
Data Analytics: Mercer Bell - David Schneider / Sophia Zhou / Alistair McCall
Neuroscientist: Dr Lucia Kelleher
Social Strategist; Helene Thorsen
Social Media Manager: Sophie Gazzard
Community Moderator: Regan Clarke
Production Manager: Luke Stocks
Finished Art: Amber Lawrence
Finished Art: Karen Gartner
Editors: Jordyn Haney / Steve Thomas

Entry ID 26023

‘Slow speeders’ are well aware of the dangers of speeding, but they speed accidentally because they are on autopilot behind the wheel. They don’t need to hear about the dangers and consequences of speeding. So, we created an innovative neuroscience-based research project – resulting in eight simple experiments created to help Queenslanders stop speeding.
Whilst there was endless academic literature hypothesising techniques to reduce speeding, there was no evidence to prove that they worked. So we collected over 11 million data points and ultimately brought to market, scientifically proven experiments to stop speeding. We collected quantitative driving data from 39 participants across Queensland over 21 days, and edited over 2342 hours of dash cam footage to harvest the best footage for our comms.
The outcome? A very real look into the lives of Queensland motorists. And, for the first time ever, a speeding campaign with a proven, quantifiable ability to reduce speeding on the roads.


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