Launching a new, game-changing video product was always going to be a challenge.
Explaining how the technology at the heart of it works? Even harder.
So how did we do it? By hosting an interactive demonstration—disguised as the Wrappt launch event.
To engage the guests, we crafted a plan to have them film the evening for us.
On arrival, guests were handed a ‘film challenge’ card, detailing the shots we needed them to film, using the Wrappt App.
The script was made up of 20 unique shots. When filmed at different vantage points by our 150 guests, these shots would together become the official Wrappt launch event video.
At the end of the night, the fully edited and user-generated Wrappt launch event video was aired back to attendees.
Without knowing it, each guest had become a videographer—experiencing first hand, the workings and simplicity of the product.