Rachael Fraser

Judge 2021
M&C Saatchi, Head of Strategy

Rachael is a highly experienced brand strategist who is passionate about brilliant ideas, the simplicity of true insights and the power of a positive attitude.

From Sydney to Amsterdam with a pit stop to study art in Paris in between, Rachael has led the thinking across some of the world’s biggest brand portfolios including Unilever, Diageo, Volkswagen and Mondelez, and has been lucky enough to have been involved in a number of award winning ideas along the way.